Privacy Policy
Last Updated: January 2026
Division Master ("we," "us," or "our") operates divisionmaster.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using divisionmaster.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms on our site, we may collect your name, email address, and other contact details.
- IP Address: We automatically collect your IP address to identify your location and detect suspicious activity.
- Cookies: We use cookies and similar tracking technologies to recognise you and remember your preferences.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent, and referral sources.
- Device Information: We may collect details about your device, browser type, and operating system.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our site and to improve user experience.
- Affiliate Tracking: To track clicks, referrals, and conversions to third-party casino and gambling partners, enabling us to measure affiliate performance and receive compensation.
- Site Improvement: To enhance website functionality, content, and services.
- Communication: To respond to your inquiries and send relevant updates about our services.
- Legal Compliance: To comply with UK and international legal obligations.
- Fraud Prevention: To detect and prevent fraudulent or malicious activity.
Cookie Policy
We use cookies and similar technologies on divisionmaster.co.uk. Cookies are small text files stored on your device. We use the following types of cookies:
- Essential Cookies: Required for the website to function properly.
- Analytics Cookies: Help us understand visitor behaviour using tools such as Google Analytics.
- Affiliate/Tracking Cookies: Enable us to track referrals to casino partners and measure affiliate commissions.
- Preference Cookies: Remember your choices and settings.
- Marketing Cookies: Used by third parties to deliver targeted advertising.
You can control or opt-out of cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. You can also use industry opt-out tools such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
Third-Party Links
divisionmaster.co.uk contains links to third-party websites, including online casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external sites. Each third-party operator maintains its own privacy policy, and we strongly encourage you to review their terms before providing personal information or engaging with their services.
We do not control how these partners collect, use, or protect your data. By clicking links to third parties, you acknowledge that you do so at your own risk and accept their respective privacy policies.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to certain processing activities, including marketing communications.
- Right to Lodge a Complaint: You can file a complaint with the UK Information Commissioner's Office (ICO).
If you are located in the United States, the California Consumer Privacy Act (CCPA) and similar state laws may apply, granting you rights to know, delete, and opt-out of the sale of personal information.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and legal requirements:
- Contact Information: Retained for communication purposes and deleted upon request or after two years of inactivity.
- Analytics Data: Generally retained for up to 26 months.
- Affiliate Tracking Data: Retained for accounting and compliance purposes, typically 7 years.
- Cookies: Retention depends on cookie type; most expire within 12 months.
If you request deletion of your data, we will comply where legally permitted, though we may retain information as required by law or for legitimate business purposes.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@divisionmaster.co.uk
Website: divisionmaster.co.uk
Jurisdiction: United Kingdom
We aim to respond to all privacy inquiries within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by updating the "Last Updated" date at the top of this policy.